1. You change the world.df
2. If your primary goal is to make money, you will fail.  If you truly want to create change – make meaning!
   

Step #2: Make a Mantra

1. Most mission statements suck.
   • to long
   • not memorable
   • not clear
2. Wendy's Mission statement
   • The mission of wendy's
   • This
   • Should be: Healthy Fast Food
3. Nike's Mantra
   1. "Authentic athletic performance"
4. Fed Ex
   1. Peace of Mind
5. Ebay
   1. The Democartize Commerce
6. Is there 2 or three words to describe my organization?

Step #3: Jump to the Next Curve

1. The Perspective of Innovation
2. Creating the next curve
3. Ice
   1. Ice 1.0: Ice Harvester
   2. Ice 2.0: Ice Factory
   3. Ice 3.0: Fridge

Step #4: Roll the Dice

1. Great innovation is DEEP
   • anticipate what your customers need!
2. Intelligent
   • someone was anticipating what I need!
3. Complete
   • It is the totality of the "experience".
   • It is not missing anything.
4. Elegance
   • Great Design
5. Emotive
   • you love it or you hate it
6. Is it a "DICEE" church?

Step #5: Don't worry be CRAPPY

1. Don't wait for it to be perfect . . .
2. If you wait for everything . . .you won't ever
3. "SHIP" then we "TEST"
4. Don't wait for the perfect world . . .GET IT OUT THERE!!
5. The consumer will tell you more than you could ever anticipate. 

Step #6: Polarize People

1. If you try to hit everyone . . .you won't reach anyone.
2. Scion xB: It is for a very specific target audience.
3. If you create something great . .. you will create controversy!!
4. You don't want people to be indiferent to your stuff.

Step #7: Let 100 Flowers Blossom

1. An unintended audience might just start using your "product"!
2. "Take the members" (people that come) . . .no matter why they come.
3. Take your best shot . . .see who's using it . .. make it better
4. If people don't get it in the first 15 minutes . . .they will never get it!

Step #8: Church Baby Church

1. Keep it "evolving"
2. Once it ships . . .listen to the people (before then . . don't listen to people)

Step #9: Niche thy Selves

1. (chart) Unique (x – axis) – Value (y axis)
2. Fandango.com
3. Clear card (airline security card)
4. UNIQUE and VALUABLE to me (that's your niche . . . discover it)
5. In which way's is our church UNIQUE/SPECIAL and in which was is that UNIQUENESS VALUABLE. (stay in the upper right hand

Step #10: Follow Rule

1. You need to learn how to PITCH (sell your "product")
2. LIFE is a PITCH
3. 10 20 30 rule of Power Point
   • Optimal number of slides in PP – 10 slides
   • You should give those slides in 20 minutes.
   • 30 point font (optimal font size)

Step #11: Don't let the bozos grind you down

1. People will try to discourage you . . ."it can't be done".
2. The dangerous BOZO is rich – powerful – slick . . .have an appearance of having it all together . . .successful . . .smart. Don't listen to him!!
3. BOZOSITY is just like the FLU. Build up your resistance.
4. Don't let the bozo's get you down!

FOR the PDF of the presentation: gina@garage.com

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